I'll try to keep it short.

Design is problem solving. I like that.

When I first started exploring the world of design, I didn’t know that design could be defined so succinctly, but I had an innate attraction to the merging worlds of art, logic, and purpose. I had considered several creative degrees, and even before college, had an interest in visual art. However, I never really saw the point. I wasn’t overly enthusiastic about any one subject; I had no real passion to drive my artistic expression. Then I found design, or more specifically, graphic design.

The technical, objective nature of good design attracted my logical, mathematical mind, but malleability of these rules and the creative approach to applying them captured my artful soul. I’ve always been passionate about not restricting myself to a single study, instead opting to stretch my brain through broad learning of many subjects. Design gave me the opportunity to use both sides of my brain, and apply them to a multitude of problems that would require I learn new material with enough depth to be able to convey that information to others.

Since my revelation, I’ve grown to more fully understand design as a solution to solving not only the problems of an organization, but more so the pain points of the organization’s constituents. I’ve excitedly continued my design learning as I’ve studied user experience principles and applied them to my work. But UX isn’t just about a friendly interface or a pretty website. It’s a complete set of interactions between the user and the brand. This means that UX has to be considered not only online, but also in the retail environment, through interpersonal interactions, within print media, , and any throughout the lifespan of the purchased product and continued experience with the brand.

However, I’ve found that in many companies, especially those without a tech focus, UX is often lost. This is an especially prevalent issue in marketing, where the goal is commonly to promote higher sales rather than happier customers. It is my belief that those two goals are not mutually exclusive, and that a focus on user experience is the key to bringing them together. I feel that marketing in any industry is the best area to see tremendous growth through the application of combined user feedback and marketing data.

As I continue to grow, I look forward to meeting new problems face to face and tackling them in a way that best suits the user. I believe that meeting the user’s needs is the best way to promote higher sales, better retention, and improved ratings. I hope you’ll find we are in agreement, and I look forward to working with you!

My Life Outside of Design

When I’m not focusing on my work, I spend nearly all of my time focused on my small family. My wife and I are quite happy with our two pets, with no plans to grow the family soon. She and I love taking our dog, Sheila, to explore new trails, near and far. We love to travel, but don’t feel we have the opportunity to do so as much as we would like. We’ve ventured along the coasts of Ireland and Iceland most recently, as well as taken a few fantastic domestic trips to Montana, California, and several places across our home state of Texas. Our dream is to someday own a reasonable plot of land for our pets to roam, somewhere near an airport that will allow us easy access to our favorite destinations across the world.

If we’re not outside, we’re typically binge-watching our favorite series or occasionally working on puzzles together. We enjoy meeting new friends, but we are introverts through and through. Of course, that only means the relationships we keep are uniquely special.

In addition to our shared activities, I also enjoy playing soccer, though I’m not that good and my knees are less forgiving than they used to be. Some might call me a music snob, but true music snobs would know I’m a lightweight. I do enjoy my share of vinyl records, played over my bulky open back headphones (I’m especially fond of Grado, anyone else?), and perusing record shops is always on my to-do list when visiting other countries. Iceland has a killer music scene, by the way. In my younger days, I was more of a concert-goer, but lately it’s harder to find the time, the energy, or the money.

Lately, I’m focusing on saving up for my next big project. I hope to save enough to buy and customize a high-top van for Callie and myself, and I intend to do the work on my own. I do enjoy woodworking as well as other handy crafts, and I look forward to learning as I go. Once it’s built, we plan to visit explore parts of the country throughout the year, and one day may move out of this huge state. But maybe not.

It's time to get started on your next big project.

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